Reebok unveiled its new logo which incorporates the delta symbol alongside its name. Reeboks second major change in 121 years will be appearing on all apparel and footwear. I personally find the change detached from a sports brand, the Delta has been explained as having “three distinct parts each representing the changes: physical, mental and social that occur when people push themselves beyond their perceived limits and embrace an active and challenging life”
I wasn’t sure if I want to laugh or cry, so I joined them both and cried from all the laughter. Taking a whole three minutes to do in Photoshop, Visa have updated their logo and tagline. The new tagline is “Everywhere you want to be”, derived from their famous slogan “It’s everywhere you want to be”.
Its like breaking up with an ex and dating their twin with darker balayage.
Hoet & Hoet have somehow managed to score themselves 60,000 Pounds in redesigning the new EU logo. Supposedly it depicts an abstract illustration of the new Europa building where the council will be located, with the EU flag placed in front of it.
Looking more like downloaded clipart from Microsoft Word I would love to see how the pitch selling this was delivered. The building is neither iconic nor recognisable to be included in the logo.